THE HANDSOME Brand Identity Design
Client: THE HANDSOME
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Heewon Kim
Identity & Application Design: Heewon Kim,
Hyuncheol Ahn
Brand Strategy: Taehee Lee
Photography: LCC, HuskyFox
THE HANDSOME is HANDSOME's online platform.
As the only online commerce platform where you can meet HANDSOME's top-notch fashion brands, it is a global fashion & lifestyle brand that provides high-quality experiences to customers all over the world regardless of country or language.
LE SSERAFIM Brand Identity Design
Client: HYBE Labels, Source Music
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Yonghyeok Shin, Heewon Kim
Identity & Application Design: Yonghyeok Shin, Heewon Kim, Eunjoo Lee,
Minsoo Kang, Sohyun Kwak
Brand Strategy: Taehee Lee, Lahyeon Kim
'LE SSERAFIM' is a K-pop girl group produced by Source Music, an affiliate of HYBE, a global music Label. 'LE SSERAFIM', girls who honestly and confidently make their way, talks about their true self that is undisturbed from the prejudice in the world and, with this story, the spirit and attitude of 'LE SSERAFIM' are defined as a sentence, 'I'M FEARLESS'.
JUNIVER Brand Identity Design
Client: NAVER CONNECT
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Heewon Kim
Identity & Application Design: Heewon Kim, Sowon Kim, Eunjoo Lee
Brand Strategy: Taehee Lee
Established in 1999 as a pioneering children's portal, JUNIVER is a leading kids education platform in South Korea that provides an array of engaging and entertaining content to help children grow. As an educational platform where children can play and grow happily, JUNIVER strives to shape the future of education while promoting the values of growth and learning.
Murgerbon Brand Identity Design
Client: Murgerbon
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Heewon Kim
Typeface Design: Heewon Kim, Jaeyoung Huh
Motion Graphic: Jaeyoung Huh
Identity & Application Design: Heewon Kim, Jaeyoung Huh, Sohyun Kwak
Brand Strategy: Taehee Lee, Woori Bae
Mugerbon is Korea's leading nut and snack brand. Since its establishment in 1986, it has been delivering fun and delicious experiencesthrough various products that can be enjoyed by men and women of all ages.
TOMORROW X TOGETHER
Album Identity & Application Design: Eternity
Client: BigHit Entertainment
Agency: HuskyFox
Creative Direction: HuskyFox
Lead Design: Yonghyeok Shin
Identity & Application Design: Yonghyeok Shin, Heewon Kim, Iseo Park
TOMORROW X TOGETHER is a five-member boy group produced by BigHit Entertainment.
"The Dream Chapter" marks the beginning of TOMORROW X TOGETHER's universe and is a series album composed of three parts. For "The Dream Chapter: Eternity," album identity and application design were developed.
JAK: Enjoy Customizing RicecakeTeam Project
Design: Eunil Jo, Soyoen Yoon, Heewon Kim
Strategy: Eunil Jo, Soyoen Yoon, Heewon Kim
In “JAK” you can customize the rice cake into four parts : texture, materials, dregs, and flour, which are made up of the rice cake's moisture and density to suit your preferences. You can customize a total of 720 different cakes and enjoy fresh rice cakes easily with Daily Delivery Service.
NEW TOOL GUIDE BOOK
Design: Heewon Kim
Strategy: Heewon Kim
Tools have advanced to supplement man's physical limitations and resolve inconveniences.Quicker, thinner, more powerful, and convenient... However, can we say that the tools have fulfilled its purpose?Faster and thinner cell phones have blinded us from keeping our sight straight,and powerful weapons have took thousands of lives in the name of peacekeeping.This project raises question to the irony of how man is degrading as tools are ever so advancing.Through the guidebook, which may seem errored, we can rethink the tools usage in the future and how will it change.