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THE HANDSOME Brand Identity Design Client: THE HANDSOME
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Heewon Kim
Identity & Application Design: Heewon Kim, Hyuncheol Ahn
Brand Strategy: Taehee Lee
Photography: LCC, HuskyFox

THE HANDSOME is HANDSOME's online platform.
As the only online commerce platform where you can meet HANDSOME's top-notch fashion brands, it is a global fashion & lifestyle brand that provides high-quality experiences to customers all over the world regardless of country or language.







LE SSERAFIM Brand Identity Design

Client: HYBE Labels, Source Music
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Yonghyeok Shin, Heewon Kim
Identity & Application Design: Yonghyeok Shin, Heewon Kim, Eunjoo Lee,
Minsoo Kang, Sohyun Kwak
Brand Strategy: Taehee Lee, Lahyeon Kim

'LE SSERAFIM' is a K-pop girl group produced by Source Music, an affiliate of HYBE, a global music Label. 'LE SSERAFIM', girls who honestly and confidently make their way, talks about their true self that is undisturbed from the prejudice in the world and, with this story, the spirit and attitude of 'LE SSERAFIM' are defined as a sentence, 'I'M FEARLESS'.






JUNIVER Brand Identity Design

Client: NAVER CONNECT
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Heewon Kim
Identity & Application Design: Heewon Kim, Sowon Kim, Eunjoo Lee
Brand Strategy: Taehee Lee

Established in 1999 as a pioneering children's portal, JUNIVER is a leading kids education platform in South Korea that provides an array of engaging and entertaining content to help children grow. As an educational platform where children can play and grow happily, JUNIVER strives to shape the future of education while promoting the values of growth and learning.







Murgerbon Brand Identity Design

Client: Murgerbon
Agency: HuskyFox
Creative Direction: Doohee Lee
Lead Design: Heewon Kim
Typeface Design: Heewon Kim, Jaeyoung Huh
Motion Graphic: Jaeyoung Huh
Identity & Application Design: Heewon Kim, Jaeyoung Huh, Sohyun Kwak
Brand Strategy: Taehee Lee, Woori Bae

Mugerbon is Korea's leading nut and snack brand. Since its establishment in 1986, it has been delivering fun and delicious experiencesthrough various products that can be enjoyed by men and women of all ages.






TOMORROW X TOGETHER
Album Identity & Application Design: Eternity

Client: BigHit Entertainment
Agency: HuskyFox
Creative Direction: HuskyFox
Lead Design: Yonghyeok Shin
Identity & Application Design: Yonghyeok Shin, Heewon Kim, Iseo Park

TOMORROW X TOGETHER is a five-member boy group produced by BigHit Entertainment.
"The Dream Chapter" marks the beginning of TOMORROW X TOGETHER's universe and is a series album composed of three parts. For "The Dream Chapter: Eternity," album identity and application design were developed.